Every guitar we build is constructed from start to finish in our workshop on the Gold Coast, Australia.
We only have a few instruments under construction at one time and we pay close attention to every detail as we build them. This traditional way of building guitars is opposed to the modern mass-production methods used to build most guitars. Our method of building individual guitars rather than batches of many guitars at one time allows us to build each one to such a high standard of quality.
The traditional approach of building guitars also allows us to build unique instruments. Guitar making is an art and we treat our guitars as individual works. This is why no two guitars we build are exactly the same, we are constantly making slight adjustments during the construction of each instrument.
We take great pride in our work along every step of the building process, from the initial design and selection of the timbers through to the final polish and setup. We make sure every part is finished to perfection, to produce a finished guitar that plays, sounds and looks as good as is humanly possible.
Beautiful timber is the starting point for every Hancock guitar. We keep a large selection of timbers in stock so we can pick the perfect pieces for each instrument. We use traditional timbers from Europe, South and North America, India and Hawaii as well as Australian tone woods such as Fiddleback Blackwood and King William Pine.